what is Meta Business manager

What is Meta Business Manager/Suit And How to Create it? Step By Step Guide


If you are using Facebook for your business, Meta Business Manager is like your central command. It keeps everything safe and organized, whether you are doing it all by yourself or working with a team.

What is a Meta Business Manager/Suit?

Meta Business Suit is a free platform designed to help you efficiently organize your business activities on Facebook. Formerly known as Facebook Business Manager.

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What Does Meta Business Suit Do?

  1. A main control panel to keep an eye on how your ads are doing on Facebook and Instagram, showing you detailed reports on their performance.
  2. Allows limited access for sellers, partners, and agencies without giving away full control.
  3. Make sure work stuff is kept away from personal things on your profile so you don’t accidentally post the wrong stuff in the wrong place.

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What is Meta Business Suite Used For?

It’s important to use one main platform to handle your social media business instead of switching between many. Consider creating a Meta Business Manager account because it helps you to manage the following points.

  1. Ideal for managing multiple users and access to Facebook or Instagram business pages.
  2. Keep it Professional: Separate Personal and Brand info to avoid sharing personal content with your business audience.
  3. Easily share access with external team members while keeping ownership.
  4. Check how your Facebook and Instagram ads are doing on one simple dashboard.
  5. Simplify managing multiple Facebook Pages, ad accounts, or apps, perfect for growing your online presence.
  6. For agencies or freelancers, Meta Business Manager makes it easy to work together with clients, ensuring smooth communication and control.

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How to Create a Facebook Business Manager Account?

  1. Visit business.facebook.com 
  2. Log in or Create a new account.
  3. Enter your business and account details for verification.
  4. Confirm your business email.

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How to Add a Facebook Page to a Business Manager?

  1. From the Business Manager menu, click Business Assets, then Pages.
  2. Select “Add Pages” and choose to create a new page or claim an existing one.

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Add Facebook Ad Account to Business Manager:

  1. From the Business Manager dashboard, click “Add Ad Account.”
  2. Enter the ad account ID or create a new ad account.

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Facebook Business Manager Access Levels:

  1. Consider the access levels: Full control or partial access.
  2. Add team members to collaborate on managing your Facebook business page and ad campaigns.

Confirm Business Details:

After confirming your account, add your business’s legal name, address, phone number, and website.

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Customize Your Facebook Page:

  1. Enhance your page by adding a bio, profile picture, and cover photo.
  2. Invite team members to collaborate and streamline your Facebook marketing efforts.

By following these steps, you will efficiently set up your Meta Business Manager account and gain control over your Facebook marketing and advertising activities.

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FAQs (Frequently Asked Questions)

What is the purpose of Meta Business Suite?

Meta Business Suite serves as a robust and flexible tool for overseeing your Facebook, Messenger, and Instagram activities through a unified platform. Packed with various features, it streamlines and enhances social media marketing, making it easier for you to connect with your audience more efficiently.

What sets Facebook apart from Meta Business Suite?

Upon closer examination of the main functionalities of Facebook Ad Manager and Meta Business Suite, it becomes evident that significant distinctions exist. The primary and fundamental distinction lies in their focus: Facebook Ads Manager is designed for a specific purpose, whereas Business Suite encompasses a range of marketing tools, offering a more versatile approach.

What’s the importance of having a Meta Business Account?

A Meta Business Account serves as a central hub for your Facebook Pages, Instagram profiles, Ad accounts, and other business assets. It plays a crucial role in managing user permissions, ensuring you have control, security, and privacy over all your business assets within the Meta ecosystem.

Is Meta Business Suite exclusively for Facebook?

Meta Business Suite for desktop enables you to publish, schedule, and manage content on both Facebook and Instagram. Additionally, you have the flexibility to manage your accounts conveniently through the Meta Business Suite app while on the go.

Can I access Meta Business Suite on my phone?

Yes, you can use Meta Business Suite on your phone. You can either visit business.facebook.com on your phone’s browser or download and open the Meta Business Suite app, available on both iOS and Android platforms. If you want to manage both your Facebook Page and Instagram account through Meta Business Suite, you can connect them within the Meta Business Suite on your desktop or in the mobile app.

What kind of business is Meta?

Meta Platforms, Inc. is a social technology company that develops applications and technologies to facilitate connections, foster communities, and support business growth. Meta is actively engaged in areas such as advertising, augmented reality, and virtual reality.

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